About The indian car industry
The Early Years
Indian automobile industry after the independence for almost 3 decades was single handedly ruled by Hindustan Motors and Premier Motors. Due to lack of competition the companies misused the market by not giving a updated product but instead selling a decade old Russian car rebadged as Ambassador. All Indians from taxi drivers to prime minister used the same Hindustan Ambassador.
People's 800
In the year of 1981 with the partnership of the Indian government subsidiary Maruti Udyog and the Japanese car manufacturer Suzuki was born a new company Maruti Suzuki. This collaboration brought to birth the 800. The 800 demolished the competition with its revolutionary specs. People started queuing up Infront of Maruti Suzuki showrooms. The waiting periods started exceeding a year.
Rising Competition
From the 1990's the enterance of different OEM's in the market spiced it up with the koreans being famous for features, germans for quality and performance and the japaneese for their reliability and low cost of ownership.
Electric Revolution
The Electric mobility revolution in India started way back in early 2000's when REVA launched a small electric quadricycle. Mahindra up the game by releasing the E2o but never took off since it was too expensive and not practical. In 2019 Tata entered the market with the Tata Nexon EV and changed the segment forever. The Tata Nexon EV is a huge success and is giving confidence to other automakers to launch electric cars in India. Currently there are more than 10 EV's below 30 lakhs and more in the luxury segment.